healthcare

Did You Know Series: Healthcare Video Content Creates Digital Relevancy

Healthcare Video Content Leads to Digital Success

It shouldn’t be a secret that videos are wildly popular across all industries and customer demographics. Why? Videos are easy to digest, engaging, and simple for organizations to leverage for digital marketing. But forget popularity for one second, because video content is crucial for the healthcare space. To educate your audience, strengthen culture, and connect with stakeholders.

Healthcare organizations shouldn’t just think about videos in a vacuum, they are also an important component to your digital strategy. The more videos you have the more users will click on your content. The more users click on your content, the more your search relevancy increases on Google. What does this all mean? It means that your healthcare brand will be found more readily across digital platforms.

4 Reasons Your Healthcare Brand Should Invest in Video:

Content wins. But do users really have the time and the attention span to read three to five minutes of text? These days, video content is digested at a much more rapid pace. With video social platforms like YouTube, Instagram Reels, and TikTok, it is important to reach your audience at the point of search. In other words, reach your audience where they already are engaging — with video.

  1. Attract. Video content works to attract prospective patients, new hires, and other audiences that you might not have reached otherwise.
  2. Engage. With so many users swiping through content at a rapid pace, video content is more likely to engage with your target audience increasing the opportunity for your full brand message to be seen and heard.
  3. Convert. Reiterate your call to action on screen. Within your video content share with your target audience what you’d like them to do. Whether it’s to follow you on a social platform, click on a button for more information, fill out the contact form, or to watch the next video in your content series. Either way, you have a captive audience to capitalize on.
  4. Retain. As mentioned above, the more video content you produce and publish the more users will click and connect. All part of a video strategy to retain new patients, new employees, new audiences as a direct result of posting engaging video content.

Learn how RESLV can take your healthcare video storytelling and digital relevancy to the next level. For more healthcare related video content case studies, please click here.

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Steve at the Emmy Awards for Storytelling

Experienced Storytelling Results in Emmy® Awards

What’s New with RESLV | Emmy® Award Winning

As a Cincinnati video agency, RESLV regularly submits content to the The Ohio Valley Emmy® Awards and this year we were rewarded for our experienced storytelling. We were the proud recipients of three (3) nominations and two (2) Emmy® awards at this year’s Ohio Valley Chapter’s 58th Emmy® Awards Gala that took place at the end of July in Columbus, Ohio.

What are the Ohio Valley Chapter’s 58th Emmy® Awards?

The Ohio Valley Chapter of the National Academy of Television Arts and Sciences is dedicated to the advancement of the arts and sciences of television. RESLV won two (2) Emmy® awards which reflect each person’s craft in the creation of public affairs program: Brent Spence Bridge Cincinnati | Tragedy on the Ohio, and a public service announcement video: UC Health: Nurses Week. Our experienced team includes Scott Thompson for his Direction, Steve May for Video Production, and Kyle Breitenstein for Editing, each one an integral part of the impactful storytelling in each video.  

We’d like to thank the Academy

While this is true, we’d also like to thank our clients again for their trust in our storytelling and ability to bring their stories to life. We wouldn’t be here today without the confidence and support that enabled us to create such meaningful content. Stay tuned for next year’s submissions as we’re really cooking up some great storytelling videos this year.

One last thing, we mentioned a fun surprise to watch out for on our social media channels. Don’t remember, check it out here. Our team went to the Emmy® awards in style. Matching style. And the only thing that matched our yellow chucks better were the Emmy® awards themselves. If you want to see more, hang out on our Instagram account and follow us for more great content on our Facebook page.

Want to see how RESLV can help you drive results?

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UC Investment Team and RESLV Team together

How to Hire the Right Video Agency

Hiring the Right Video Agency

University of Cincinnati Investment Office manages the university’s endowment assets to support current and future Bearcats. They help fund scholarships, research, prospective faculty hires and new opportunities for students. This is a smart team, but what this team doesn’t know is how to create an impactful brand video. Why would they need to know when they can hire a video agency like RESLV that will partner with them and be an extension to their team.

Karl Scheer from University of Cincinnati Investment Office giving rave review about RESLV video agency

Convey a Brand Message With Video

There are many reasons to hire a video agency. Here are the three main reasons that many client partners want to work with RESLV. One, the desire to connect with your audience. Two, having a compelling story the brand and/or organization want to tell. Three, having a complex product or solution that is best explained with a video. With video exponentially growing each year, the list of reasons goes on and on. Specifically in the case with University of Cincinnati Investment team, they had a complex brand message they wanted to communicate but didn’t know the best way. RESLV worked with Karl and Sam to identify their brand goals, determine the audience, and solidify a through-line message that evokes emotion with prospective targets.

Should Your Organization Hire a Video Agency?

If you or your marketing team are looking for a partner that will help you get a message out to your target audience in a way that you didn’t think was possible, give us a call. RESLV will seek to understand your goals, help clarify your messaging, captivate your audience, energize your digital campaigns that make you stand out from the competition, and fuel your content calendar with video designed for social, email, websites and more. Does that sound like something your organization could benefit from? Give RESLV a call.

Want to see how RESLV can help you drive results?

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Meet the RESLV Intern | Maddie Agresta

Meet the RESLV Intern | Maddie Agresta

Our new office space is down the street from Xavier University making it extremely convenient for potential internship opportunities to all Musketeers. And the Digital Innovation Film and Television (DIFT) major has been the home for many RESLV interns in our past, present, and hopefully our future. But before you meet Maddie, I’d like to caution that this blog post is not an intern-themed Crosstown Shootout, as we equally love our University of Cincinnati interns as well.

This is actually real! Maddie thought she was only going to PA and then she ended up saving 3 lives at Hoxworth Blood Center

Hello, my name is Maddie Agresta and I am a RESLV summer intern. My hometown is Indianapolis, IN and I am about to enter my senior year at Xavier University. I am majoring in Digital Innovation Film & Television (DIFT) with minors in both writing and studio art.

This internship has been so beneficial to me because I never really considered how the skills that I have learned in the classroom would transfer over into the real world until now. I didn’t know how a business and content agency like this operated or how to anticipate what a client would want out of a final product. This internship has taught me so many technical skills with equipment and post production but also opened my eyes to the business and marketing side of things in ways that I didn’t expect.

Prepping a 4th of July social post with RESLV team. Left to right: Maddie, Molly, Jesy

The team has been so great at answering questions and going into detail about very specific things that I want to know more about. I have taken a deep dive into the world of color grading with Kyle, gone over marketing, website and social media tactics with Jesy and have learned more about professionalism and operations management from Scott to name a few examples. The entire team works hard to allow us interns to learn all that we can from this experience and set us up for success in the future.

I think one of the coolest parts of this internship is the variety of shoots that we get to go on and help make a success. You never know what to expect from our location or who we will capture on camera. My experience with RESLV and the relationship that they have with their clients has been so positive and I have learned so much about other industries and the individual stories that clients have to share outside of just film production. I remember on one of my first ever shoots Steve told me he loves this job because it is an ocean of knowledge an inch deep. That has stuck with me and every shoot that we go on I really feel like I get to learn something new about the world.

Want to see how RESLV can help you drive results?

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Did You Know Series: Pre-Production

Preparing for Success: The Power of Video Pre-Production

It’s the day of filming, are you ready? Wait, rewind. A successful video shoot begins on day one of planning. Just as the saying goes, “there’s no such thing as bad weather, only unsuitable clothing,” there’s no such thing as a bad shoot when you have the right preparation and the right equipment.

Why Pre-Production Matters for Video Content

When you partner with an experienced video agency, there are no limitations on the story you can tell. Want to tell a human story without the standard cliches? For UC Health Nurses Week, we traveled beyond the hospital to interview kids at home about why they were proud that their parents were nurses. The result: engaging footage that broke through the healthcare clutter.

Is your brand always on the move? Knowing how to prepare a video storyboard and shot list—and having the right equipment to capture each moment with clarity—can make all the difference. For HealthPoint, we custom-built and tested car rigs in advance so day-of-shoot footage flowed seamlessly. While this approach was not the “easy” answer, it definitely was the right one. Trying ideas, testing them in advance, and explaining when an alternate approach will get a better result, that’s the power of experience.

Are you looking for real-life authenticity? An expert video agency understands how the right filming style and props can truly elevate your brand. Maybe you’re like us and are into popular true crime specials on Netflix. If so, we can talk about whether a documentary style could work for you. Or perhaps your brand wants to celebrate decades of company history. Our team has sourced period pieces like old televisions and rotary phones for live reenactments of key moments—adding energy where others may have relied solely on photo stills.

Whatever story you are looking to tell, pre-production sets you up for success from video strategy to filming and post-production.

3 Essential Tips for Video Pre-Production

Kyle Breitenstein, RESLV’s Associate Creative Director / Editor, has boiled down his years of experience into three tips for any brand considering video content:

  1.  Be focused. There are many directions a video can take. The most effective videos are crafted to meet an objective. Come to our kickoff meeting prepared with a list of what you are hoping to achieve, whether that is awareness, sales or any other priority for your organization. Then, we can build a story to drive business results.
  2. Be collaborative. Remember that your knowledge of your company—and our video team’s storytelling and technical experience—are the secret sauce. Both perspectives are needed to craft powerful content.
  3. Be prepared. Interviews can bring interest and humanity to videos. When preparing your list of interviewees, let us know why you chose them, and what space you hope they will fill in your story. When we understand their role in the big picture, we can ask tailored questions to get engaging quotes and genuine expressions on film.

Want to see how RESLV can help you drive results?

Drop us a line to see how.

Meet the RESLV Intern | Kenidi Allen Morris

Meet the RESLV Intern | Kenidi Allen Morris

Being an intern doesn’t just mean you go on coffee runs, take out the trash, or make unnecessary copies of boring paperwork. RESLV video agency gives first-hand experience to all of our interns allowing them the access to handle equipment, learn editing techniques, animation, and more. A RESLV internship is self-motivated and self-driven with an abundance of opportunities. But wait, don’t just take our word for it. Let’s see what Kenidi, current RESLV intern, has to say about us!


My name is Kenidi Allen Morris and I am a graduating senior at the College Conservatory of Music (CCM) in the Media Production department at University of Cincinnati. Before summer started, I happily accepted a position as an intern for RESLV, a video content agency.

When I first thought about starting an internship, I believed that as an intern you were to get coffee and bend at the very whim of your bosses. Boy, I could not have been more wrong! While yes, I’ve been known to get coffee on the occasion (hey, I also work at Starbucks) I’m also getting the most experience I’ve ever had while at RESLV. In school it was always so hard to really get the full experience of creating an entire set and also learning the intricate craft of building a beautiful scene. I’d only ever had practice within my specific concentration, but now I’m able to get my hands on all of the equipment and gain access to all the different positions on set. I picked this industry because I really appreciate what it is to have a team that you get to share your creative experiences with to create content people like to consume.

My summer internship is about halfway over and I can’t believe how much I’ve learned in such a short time at RESLV including my communication skills with high level professionals. The culture at RESLV is designed to make me feel absolutely welcomed and the open-door policy allows me to ask any questions I have without feeling like I might sound stupid. Even on the hottest of days for an outside shoot we can all still make the best of it and take care of one another.

And yes. Jesy really is that great.

Want to see how RESLV can help you drive results?

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What’s New with RESLV | We’ve Been Nominated

What’s New with RESLV | We’ve Been Nominated
Cincinnati-based video agency, RESLV, is humbled to have received three (3) Emmy® nominations recently. For those of you that don’t know, The Ohio Valley Emmy® Awards are a division of the National Academy of Television Arts and Sciences. The Columbus, Ohio division was founded in 1964 and our RESLV team is excited to attend the Ohio Valley Chapter’s 58th Emmy® Awards Gala near the end of July.

While we want to bring home more hardware, this opportunity wouldn’t even be a reality if it wasn’t for our amazing clients that partner with us and trust us to guide them to video content success.

One more thing, the RESLV team has decided to show up to the Emmy® Awards Gala in a specific style. If you’d like to see what we end up wearing that night, please follow us on our social accounts to keep tabs. We promise that we will not disappoint.

Photo capture by RVP Photography and The Scout Guide: Cincinnati

Want to see how RESLV can help you drive results?

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Meet the RESLV Team: Steve May

Meet the RESLV Team | Steve May

Introduce yourself:
I’m Steve May, Howdy!

Explain what it is that you do at RESLV:
I am the video production specialist and junior editor for RESLV. Basically, that means I fill in the gaps that our team needs filled. I manage our equipment and gear, shoot video, assist on shoots, and edit. I also seem to work closest with our interns.

Favorite professional achievements:
I’ve earned several Ohio Valley Regional Emmys through our work at RESLV. I was also the producer and editor for a short film that won 8 awards in last year’s 48 Hour Film Project, including Audience Choice. 

Tell us about your passions and values:
I love helping talented people tell their story also helping interns and colleagues hone-in on their craft. Pretty passionate about equal education and voting rights. I am also very passionate about my dogs. They’re my best friends.

Personal interests outside of RESLV:
As a self-professed nerd, I grew up on Star Wars and movies. I even co-host a TV/Film podcast called Streaming Things where we geek out about movies and TV shows. I am also a big fan of professional wrestling because it is the dumbest thing I have ever seen. 

Favorite travel destination:
Mexico

Interesting fact about you:
I am undefeated in my pro-wrestling career. Went to a pro-wrestling school for 1 day, had a match, and won.

Want to see how RESLV can help you drive results?

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Meet Kyle Breitenstein

Meet the RESLV Team | Kyle Breitenstein

Introduce yourself:
Hi, I’m Kyle Breitenstein.

Explain what it is that you do at RESLV:
As the associate creative director I am tasked with initial concept and creative all the way to post production and taking your project to the finish line. Editing is just a small part of what goes into making a video look and sound great. I provide motion graphics, sound design, animation, and professional color grading as well in order to make your project look and sound its best.

Favorite professional achievements:
Over my ten years of post-production experience, I’m proud to have worked on projects for some of the biggest brands in the world and in some of the fastest growing sectors in the market. I’ve been honored with 5 Ohio Valley Emmys, and countless other awards (I’m being lazy and not getting up to count the ones on the wall.) as a part of the RESLV team.

Tell us about your passions and values:
I value equity, inclusion and social justice and I’m passionate about cancer research, BLM, trans rights, lgbtq + inclusion, and environmental protection. Only through diversity can creativity shine widest.

Personal interests outside of RESLV:
I like building computers, going to the movie theater, and all things Marvel.

Favorite travel destination:
My ideal vacation would be hiking amidst the grandeur of our National Parks. Just not in Joshua Tree. That potential serial killer wigs me out.

Interesting fact about you:
I know how to blow fire.

Want to see how RESLV can help you drive results?

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Hoxworth Live action video

Driving Donations for Hoxworth | Live Action Branded Content

Follow the Blood: Driving Donations for Hoxworth

Hoxworth Blood Center at University of Cincinnati has been a local institution since 1938—making it the second oldest blood center in the United States and an internationally-recognized leader in transfusion medicine. But despite its longstanding impact and name recognition, many in the community weren’t clear on how donation works.

People often asked: “What happens to my blood after donation?”

Live Action Video Tells the Step-by-Step Journey from Donor to Recipient

When Hoxworth asked RESLV this question, we imagined high-energy, branded content that reveals each step of the journey from donor to recipient. By debunking misconceptions and creating transparency around the donation process, this video for Hoxworth could decrease barriers to donation and increase pride in each person who is a part of the process.

In collaboration with the Hoxworth team, we mapped out the video from strategy and pre-production to shooting and editing.

With a tip of the hat to director Steven Soderbergh, RESLV’s Associate Creative Director and Lead Editor Kyle recommended we bring the energy and hook viewers with live action video and Ocean’s 11 heist-style sequences. We may be biased but we think it was an inspired choice.

Engaging the Community to Save a Life

With a video that is entertaining and educational, Hoxworth is able to engage existing and prospective donors with the critical impact of their donations. With 30 area hospitals and medical centers relying on Hoxworth, this work could not be more important.

You can spot this branded content on Hoxworth’s social media channels YouTube, Facebook, and Twitter.

“We (Hoxworth Blood Center) are beyond thrilled that the team at RESLV could take a very complex, technical, multi-function process and break it down into an impactful 2-minute story. The talent and ingenuity of the RESLV Team allowed us to bring the science of blood donation to life in real-time. We are looking forward to working with RESLV on many future projects,” Alecia Lipton, director public relations at Hoxworth Blood Center, University of Cincinnati.

For more content from the Hoxworth/RESLV team—a flexible video partnership producing content since 2019—check out Hoxworth | Full Donor Experience (live action branded content) and Donors Needed (video animation).

Want to see how RESLV can help you drive results?

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