In an exciting development for the Cincinnati business community, Scott Thompson, the visionary founder of RESLV, has been chosen to participate in Class 47 of Leadership Cincinnati USA®. This prestigious leadership development program, organized by the Cincinnati USA Regional Chamber, is more than just a learning experience – it’s a transformative journey that empowers leaders to drive positive change, embrace challenges, and foster collaboration for a brighter future. With a proven track record of excellence and innovation, Scott Thompson’s inclusion in this program promises to bring fresh perspectives and dynamic ideas to the table.
A Visionary Leader
Scott Thompson’s journey into the world of leadership began in 2016 when he founded RESLV with a clear vision: to elevate his clients’ businesses through high-quality content that authentically showcases their unique attributes. Starting from humble roots in Bellevue, KY, RESLV has evolved into an Emmy award-winning agency based in Cincinnati, renowned for its global reach and innovative content creation.
Empowering Team Collaboration
Leadership Cincinnati USA® emphasizes the significance of collaboration, and Scott Thompson is a true exemplar of this ethos. He recognizes that every member of the RESLV team brings a unique set of skills, experiences, and insights to the table. By fostering an environment where each team member’s expertise is valued and leveraged, Scott ensures that RESLV consistently delivers innovative content solutions that exceed clients’ expectations.
A Global Reach With Local Roots
While RESLV’s reach extends around the world, its home base remains firmly rooted in Cincinnati. This local-global connection perfectly aligns with the goals of Leadership Cincinnati USA®, which seeks to nurture leaders who are committed to the growth and prosperity of the region. Scott’s success story serves as an inspiration for how local businesses can make a significant impact on a global scale while contributing to the vibrant and inclusive development of their own community.
Conclusion
Scott Thompson’s participation in Class 47 of Leadership Cincinnati USA® is a testament to his remarkable journey as a visionary leader and an innovator in the world of content creation. With a commitment to transparency, creativity, and collaboration, Scott has not only elevated RESLV to international acclaim but also embodies the principles that Leadership Cincinnati USA® stands for. As he embarks on this new chapter of leadership development, there’s no doubt that Scott’s contributions will continue to shape a more vibrant, inclusive, and prosperous future for Cincinnati and beyond.
Rediscover Your Story | Episode 7: Ken Durbin with The At Home Chef
Putting Clients First – The Recipe for Lasting Relationships
One of the defining characteristics of a great chef, beyond their culinary prowess, is the ability to create memorable experiences for their diners. Chef Ken Durbin takes this principle beyond the plate and extends it to every aspect of his business, ensuring that his clients’ experiences are nothing short of extraordinary. For him, it’s not just about cooking a delicious meal; it’s about forging lasting connections with his clients and leaving a lasting impression that keeps them coming back for more.
In a recent episode of the Rediscover Your Story podcast, Chef Ken sat down with the host, Jesy Herron, to share his recipe on a humble startup to becoming a successful entrepreneur.
Client-Centric Approach
Chef Ken’s success is built on a solid foundation of understanding and valuing his clients’ needs. From the very first interaction to the last, he is acutely aware of the importance of a client-centric approach. He takes the time to listen, learn about their preferences, dietary restrictions, and expectations. By doing so, he customizes each culinary experience, turning it into an unforgettable journey of flavors tailored to their tastes and desires. Did you know that he never makes the same meal twice, and don’t as him what he doesn’t like to cook — you won’t get an answer to that question!
Going the Extra Mile
Completing a dinner is not where Chef Ken’s commitment ends; it’s where it truly begins. He believes in going the extra mile to ensure that his clients feel valued and cared for even after the service has been delivered. Whether it’s a personal note of gratitude, a follow-up card to continue celebrating a milestone, or sharing his favorite restaurants in the cities that he knows they’re visiting and will love, Chef Ken keeps the conversation going. This thoughtful engagement not only deepens the bond but also opens doors for future opportunities. He calls this “follow up” marketing and says it’s the most successful and intentional tactic for him and The At Home Chef. As Chef Ken says in the podcast, “Intentionally create an experience for someone that they can’t help but tell people about.”
Building Lasting Relationships
Chef Ken’s dedication to building lasting relationships with his clients has resulted in a strong and loyal customer base since early days of creating a wine-pairing experience at a local wine store. The value he places on authentic connections has led to repeat business and an ever-growing network of satisfied clients who enthusiastically recommend his services to friends and family. Chef Ken says that he wants to make sure his clients keep him top of mind and love that when they refer him it always starts with, “you should call my friend, Chef Ken.” His focus on the client experience has not only elevated The At Home Chef’s reputation but has also set a new standard for culinary excellence and personalized service.
Let’s Discover Chef Ken’s story.
If you’d rather listen to the podcast on your favorite pod platform while you’re on a walk or in a commute — check it out here or wherever you get your podcasts.
In today’s digitally driven world, Artificial Intelligence (AI) has become an integral part of numerous industries, and at RESLV we think marketing is no exception. As we day dream, the combination of AI and marketing has the potential to revolutionize how businesses understand and engage with their customers. However, like any technological advancement, AI in marketing comes with both positive and negative effects. At RESLV, we wanted to dive more into this topic including polling our team mates to see what they thought about AI in marketing. Let’s dive in to discover how AI revolutionizes marketing landscapes and unlocks limitless possibilities for your brand’s growth and engagement.
4 Advantages of AI in Marketing
Enhanced Personalization: AI empowers marketers to analyze vast amounts of data, enabling them to gain deep insights into consumer behavior, preferences, and buying patterns. This wealth of information enables businesses to create highly personalized marketing campaigns tailored to individual customers, resulting in improved customer experiences and higher conversion rates.
Automation and Efficiency: AI automates repetitive tasks such as data analysis, content creation, and campaign optimization, freeing up marketers’ time for more strategic and creative endeavors. By streamlining processes, AI increases efficiency and productivity, allowing marketers to focus on developing innovative strategies and fostering meaningful customer relationships.
Targeted Advertising: AI-powered algorithms can accurately target specific customer segments based on demographics, interests, and online behaviors. This targeted advertising approach helps businesses optimize their ad spend and ensures that marketing messages reach the right audience, maximizing the chances of engagement and conversions.
Predictive Analytics: AI algorithms can analyze historical data to predict future trends and outcomes. Marketers can leverage this capability to anticipate customer needs, optimize pricing strategies, identify emerging market trends, and make data-driven decisions. Predictive analytics empowers businesses to stay ahead of the competition and adapt their marketing efforts accordingly.
4 Drawbacks of AI in Marketing
Privacy Concerns: The extensive use of AI in marketing involves collecting and analyzing vast amounts of consumer data. This raises concerns about privacy and data protection. Marketers must ensure transparent data usage and obtain proper consent from consumers to address these concerns and maintain trust.
Algorithmic Bias: AI algorithms are only as good as the data they are trained on. If the training data is biased, the algorithms can perpetuate existing biases and discrimination. Marketers need to be vigilant in ensuring fairness and equity in their AI systems to avoid unintended consequences and negative impacts on diverse consumer groups.
Human Connection and Creativity: While AI enhances efficiency and personalization, it may also risk depersonalizing the customer experience. Consumers still value human connection and authenticity. Over-reliance on AI may lead to a loss of genuine human interaction, which can negatively impact customer loyalty and brand perception. Striking the right balance between automation and maintaining human touch is crucial.
Technological Dependence: Relying heavily on AI and automation can create a sense of over-dependence on technology. Marketers must understand the limitations of AI and ensure they have human oversight and intervention in critical decision-making processes. Maintaining a balance between technology and human expertise is essential to navigate unforeseen challenges and ensure ethical marketing practices.
RESLV Team Insights on AI Marketing
Now that we’ve gained valuable insights into the transformative power of AI in marketing, it’s time to hear from the experts at RESLV. We reached out to the team to gather their thoughts on the subject and gain a deeper understanding of their views on AI’s impact on marketing.
The RESLV team had awe-inspiring experiences with AI surpassing their expectations. One member was amazed by AI tools like Copy.ai and Seamless.AI, significantly reducing task time despite imperfections. Another member witnessed AI’s creative potential when generating art based on specific prompts. Nvidia’s AI for 3D environments showcases AI’s innovation beyond expectations and inspiring further exploration of AI’s potential for enhancing work processes and creativity.
The RESLV team has diverse opinions on the pace of AI’s development. Some feel it’s moving too fast, driven by profit-seeking motives and the replacement of labor roles. Others see it as “just right,” emphasizing the need to embrace AI now. Concerns arise over AI’s rapid evolution, possibly outpacing humanity’s understanding of its implications.
The RESLV team strongly advocates for creatives’ rights amidst advancing AI. They stress viewing AI as a tool, not a complete solution, to enhance creative work. They oppose using AI to replace human creators, emphasizing the irreplaceability of human emotion and experience in thought-provoking art. Limiting AI use in certain projects, fair compensation for human creators, and maintaining human writers in various jobs are among the proposed measures to ensure creatives’ rights and preserve human creativity and expression in the AI era.
No Doubt, AI is Powerful
AI has tremendous potential to transform the marketing landscape, offering enhanced personalization, automation, and predictive capabilities. However, as RESLV is finding out, businesses must navigate the challenges associated with privacy, bias, and maintaining human connection. Striking the right balance between leveraging AI’s power and maintaining human oversight is crucial for sustainable and ethical marketing practices. By harnessing the positive effects of AI while being aware of its limitations, marketers can create a future where technology and human creativity harmoniously coexist, providing better experiences for customers and driving business growth. We’d love to hear from you, are you using AI in your own marketing best practices? Let us know!
Rediscover Your Story | Episode 6: Lou Velazquez with The BMW Store of Cincinnati
Meet Lou Velazquez: the Marketing Lead of the BMW Store in Cincinnati
If you’re looking for a BMW in the Cincinnati area, chances are you’ve seen the familiar sign on I-71 and have gone to the BMW Store near Kenwood. As a destination for luxury car buyers, this dealership offers world-class service and an impressive inventory that will impress even the most discerning car enthusiast. One key player behind the brand’s success is Lou Velazquez, the Marketing Director of the BMW Store in Cincinnati.Creating an Exceptional Customer Experience
Holistic Approach to Customer Service and Branding
When you visit the BMW Store in Cincinnati, it’s clear this is no ordinary car dealership. Velazquez and team have created an experience geared towards the customer – from the moment you step onto the lot. The marketing team’s philosophy is simple: make the customer feel special and provide personalized attention throughout the buying process.
Velazquez’s approach to branding is holistic and multifaceted. As Marketing Director, he is constantly searching for new ways to improve the BMW Store’s digital presence and create content that resonates with customers. He is passionate about creating engaging social media experiences and hosting events that showcase the BMW brand. In addition to creating exceptional customer experience, Velazquez and his team are committed to building strong relationships with the Cincinnati community. The BMW Store has sponsored numerous charitable events and organizations in the area, and Velazquez is known for his dedication to giving back to the community.
The Road Ahead
As the BMW brand continues to evolve and innovate, Velazquez remains committed to keeping the store in Cincinnati at the forefront of the luxury car market. He is constantly developing innovative marketing strategies that build brand awareness and drives sales. He’s more than just the Marketing Lead at the BMW Store in Cincinnati, he’s a leader who embodies the BMW brand’s passion for excellence and customer service. His dedication to creating exceptional customer and building strong community relationships ensures that the BMW Store remains one of the top luxury car destinations in the Cincinnati area.
Let’s Discover Lou’s story.
If you’d rather listen to the podcast on your favorite pod platform while you’re on a walk or in a commute — check it out here or wherever you get your podcasts.
Most businesses don’t have compelling videos. Business owners, sales, and marketing teams know that video is essential for marketing, but they don’t do anything about it. Why? They’re intimidated by the costs and resources required to create professional-looking content. But we’ve got news for you: it doesn’t have to be so hard! In this post, we’ll talk about how easy and affordable it can be when you hire the right video content agency who helps your video work smarter for your brand and impacts your business growth.
Video is a Fundamental Part of the Buying Process
This shouldn’t be the first time you’re understanding this concept. If so, take three minutes to go back to our previous post, “Create a Successful Content Marketing Strategy with a Video Agency.” It will be a great refresher as to why video is a fundamental part of the buying process. According to a recent study by HubSpot, 92% of consumers say they prefer watching videos over reading text-based content. And it’s not just because they’re lazy – there are many other reasons why video works so well:
It makes your brand look professional and trustworthy
People remember what they see better than what they hear
It’s easier for people to consume complex information through video
Businesses Keep Making the Same 5 Mistakes With Video Content
Video content is more than a sales tool. It can be used to build your brand, help you stand out from the competition and reach your target audience. Video helps build trust among your audience because it’s more personal than other types of content, such as articles or photos. I bet if you engaged with this blog post as a video, it would have a different effect on you versus reading it. Hell, did you make it this far in the blog post?
However, many businesses still make mistakes when it comes to creating videos for their business. Here are some common mistakes:
They don’t think about the right message before they start shooting their video
They forget that viewers have short attention spans (and get bored easily)
They don’t consider the point at which users will engage with the video (LinkedIn is a very different platform than Instagram or TikTok)
They don’t leverage the power of personalization and customization in a video format
They settle for a large investment only netting one video output, it doesn’t have to cost you $$$ for one 60 second video
Conclusion
If you are done with producing 2-5 videos per year costing you more than an arm and a leg and not seeing the ROI that you’re expecting. It’s time to make a change. It’s time to think about video in a different way than you’ve thought about it before. It’s time to start creating a health relationship between your video content and other creative assets because video is one of the most power tools in marketing. It’s engaging, builds brand trust, and creates an opportunity for your target audience to learn more about what makes your brand and product unique before making any purchasing decisions. It’s time to reach out to RESLV to learn more about how we view video differently than any other production companies.
Rediscover Your Story | Episode 5: Mark Borison, Host of the Jungle Jim’s Podcast
Permission to Swing Wild All The Time
In the latest episode of RESLV’s Rediscover Your Story Podcast, we sit down with Mark Borison; a one-of-a-kind content creator for an equally unique Cincinnati brand: Jungle Jim’s. This Cincinnati-based retail attraction described by Mark as if Walt Disney and Willy Wonka high fived and made a grocery store, offers customers and employees an unrivaled experience that supplies products from all over the world. Employees are hired based specifically on their knowledge of different departments and products as well to better help the consumer while shopping. This approach to retail and customer service is what sets Jungle Jim’s apart from any other store and makes it a beloved, home-town institution and destination in Cincinnati.
Mark is the exuberant host of “The Jungle Jim’s Podcast,” where he discusses food, culture, and more with guests from various industry backgrounds. Mark’s story is an inspiring reminder of how valuable determination and unfiltered creativity become when forming professional goals. One of the key themes that emerged from Mark’s conversation with Jesy is the importance of self-awareness in leadership, and allowing creatives to create. He emphasizes the need for leaders to learn and grow alongside their collaborators – his work with Jungle Jim’s being a prime example of how Video and Podcasts can be used to diversify branded content.
Mark’s journey to become a content creator for Jungle Jim’s was not an easy one, but it was an opportunity he knew he had to take from the moment he was given free-reign to do so. Mark has faced personal and professional adversity including a serious health scare – which forced him to make significant changes in his life through determination and a little help from Van Halen.
Mark thrives in an industry that has grown immensely competitive for everyone. He encourages listeners to embrace their own unique talents and perspectives to make a positive impact in the world, in addition to realizing their own aspirations in this industry and beyond (American Idol, anyone). His work with Jungle Jim’s is a testament to the power of personifying a business, and turning the marketing of a brand into an experience for its consumers as well. An inspiration to anyone who bathes in knowledge (or chili).
Let’s Discover Mark’s story.
If you’d rather listen to the podcast on your favorite pod platform while you’re on a walk or in a commute — check it out here or wherever you get your podcasts.
Rediscover Your Story | Episode 4: Lauren Ammon with Performance Reimagined
Train Your Mind Like You Train Your Body
It’s not every day that you can invite your best friend to be on a podcast with you. Lauren Ammon is Jesy’s daughter’s future mother in law, but more importantly, she’s a badass entrepreneur who’s tackling mental resiliency in high performing athletes. As we know, entrepreneurship can happen instantaneously, spontaneously, and out of the blue. Something struck with Lauren Ammon when the whole world watched the 2020 Olympics and Simone Biles choose to protect herself on the world’s biggest stage. Simone’s head wasn’t in the game and instead of pushing through, she instead took herself out of the competition –huge mental health alarms were ringing around the world. This moment right here helped propel Lauren into working with athletes and kick starting her company, Performance Reimagined.
Using your own life experiences as part of your content creation process can help give your brand an empathetic and authentic voice. Take a listen to Lauren Ammon talk about how she uses her own experiences to help shape the content she produces and the channels where her content lives.
Do yourself a favor and take a listen to the podcast. It will motivate you, invigorate you and encourage you as we discover Lauren’s story.
If you’d rather listen to the podcast on your favorite pod platform while you’re on a walk or in a commute — check it out here or wherever you get your podcasts.
Create a Successful Content Marketing Strategy With a Video Agency
Why Does a Video Agency Care About Content Marketing and the Buyer’s Journey?
You thought you were on a video production company blog post and now you’re reading about content marketing. Why would RESLV, a video agency, care about content marketing? We’re in it with clients for the long haul, not just a single video! And as a video agency, our clients and future clients should expect us to be deliberate about the content we’re creating for all their major mediums to meet their user’s at the point of engagement.
By definition, content marketing is a long-term strategy that involves creating and sharing valuable content with your target audience in order to attract, engage, and convert them into customers. A successful content marketing strategy should help you:
Increase brand awareness
Generate leads
Drive sales
Improve customer loyalty
And this should all be considerations for your video content too!
Understanding the Buyer’s Journey
No matter if you’re B2B or B2C, we’re all H2H (human to human) and understanding the buyer’s journey should be top of mind when choosing your video partner. Our team isn’t just the person behind the camera, we are a team consisting of strategist and digital marketers who will walk you through our process to ensure we capture the right content to support your buyer’s journey. We’ll take extra steps in pre-production to plan for questions that address the following steps:
Awareness: The potential customer is aware that they have a problem, but they don’t know what the solution is.
Consideration: The potential customer is researching different solutions to their problem.
Decision: The potential customer is comparing different solutions and making a decision about which one to purchase.
Post-purchase: The potential customer has purchased the solution and is now using it.
Creating Video Content for Each Stage of the Buyer’s Journey
The type of video content that you create should be tailored to the stage of the buyer’s journey that your target audience is in. For example, if your target audience is in the awareness stage, you might create video content that educates them about the problem that they have. If your target audience is in the consideration stage, you might create video content that compares different solutions to their problem or really home in on the benefits of your offer. If your target audience is in the decision stage, you might create video content that provides testimonials from other customers who have used your solution. And if your target audience is in the post-purchase stage, you might create training video content that provides tips on how to get the most out of your solution.
And guess what — with RESLV at the helm of your content marketing strategy, you can get the most out of your video shoot so that we can create all these video deliverables for you without completely depleting your marketing budget.
Conclusion
By taking time in pre-production to better understand the buyer’s journey and create content that is tailored to each stage, you can create a successful content marketing strategy that will help you attract, engage, and convert your target audience into customers with video. Don’t forget that with the right video partner, like RESLV, you can personalize your video content to sweeten the deal in the decision making stage. Our video content offering is essential to any content marketer who is trying to support the sales process and buyer’s journey.
Rediscover Your Story | Episode 3: Taryn Lawson with HOIST
Quench Your Thirst for Knowledge
Taryn Lawson joined HOIST in the company’s early stages as their first marketing hire. Tasked with essentially creating a brand for a disruptive new player to the beverage and hydration industries, Taryn used her deep experience in launching and scaling brands to fuel growth and attention.
While the owners of HOIST went through very expensive “Beverage College,” Taryn instantly got to work honing in on their target audience. You’ll want to listen to this episode about a scrappy startup that was a marketer’s dream come true. Not only will you hear about top video tips and how TikTok is now the GenZ search engine, but you’ll learn how Taryn took the opportunity to shape and mold a brand into what HOIST is today. From a hangover beverage to ONE of three electrolyte beverages for the United States Department of Defense.
Let’s Discover Taryn’s story.
If you’d rather listen to the podcast on your favorite pod platform while you’re on a walk or in a commute — check it out here or wherever you get your podcasts.
Rediscover Your Story | Episode 2: Andrew Grimes with Newman Digital Strategies
A Digital Deep Dive with Andrew Grimes
Andrew is the founder and CEO of Newman Digital Strategies (NDS), a digital marketing agency specializing in SEO, SEM, web design and development, email marketing, and social media marketing. After working as an executive in the marketing industry for nearly two decades, he opened NDS to better help large corporations, small to medium businesses, and non-profits navigate the digital marketing world. He also teaches marketing and analytics in the MBA, MSM, and undergraduate programs at the University of Kentucky. Andrew and his team have worked with clients ranging from the Fortune 500 to the local startup and non-profit.
Andrew Grimes, founder and CEO of Newman Digital Strategies, made the trek to Cincinnati from his hometown of Lexington, KY to join Jesy Herron on the second episode of Rediscover Your Story, RESLV podcast for marketers. In this episode, Andrew will give us a deep dive into the world of digital advertising, and share his unique perspective on what it takes to succeed in this fast-paced industry.
If you’d rather listen to the podcast on your favorite pod platform while you’re on a walk or in a commute — check it out here or wherever you get your podcasts.
