Create a Content Calendar that Fits your Business Goals

Introduction: Content Calendar Hacks

Content marketing is a powerful tool to build and nurture relationships with your customers. However, it can be challenging to create relevant and engaging content on an ongoing basis. To help you stay inspired for your next video, blog post or social media update, we’ve rounded up some of our favorite hacks for creating a content calendar that works!

Create a content calendar that fits your audience.

The first step in creating an effective content calendar is knowing your audience.

  • Know what types of content they like to consume. Do they prefer short videos or long blogposts? Are they more likely to watch a video at work, or read something at home on the weekend?
  • Understand how they consume content. Are they more likely to read articles on their commute in the morning, or watch videos on their lunch break at noon? Which social media platforms do they use most often: LinkedIn, Facebook, Twitter and Instagram (or all four)?

Create a content calendar that fits your business goals.

Next, you need to consider your goals and objectives. A content calendar is a tool that helps you plan your content and save time but it’s also a great way to measure your performance, as it allows you to see how well your efforts are working in real-time. The best part? You don’t need to follow any specific rules when creating a calendar–only guidelines! Here are some tips on how to create a content calendar that fits your business goals:

  • Choose the right platform for tracking goals and objectives (e.g., Google Calendar or Excel)
  • Set up recurring events so that they appear automatically on every date in which they’re due (e.g., Monday mornings at 9 am)
  • Create separate calendars for each type of content (e.g., video, blog posts, social media updates, etc.)
  • Create a template or theme for each category to stay organized and quickly get a landscape view of your content types

Then consider how you want to display your calendar. Do you want to see all the events at once or just one day at a time? Will it be easier for you to keep track of your content if it’s in one place or spread out over several different platforms? With a visual representation of all the different types of content you’ll be creating over time– it will be easier for you to see everything at once. Use a content calendar to increase your online visibility, drive traffic to your website (lead gen opps), and increase brand awareness.

Conclusion

Remember, it may take some trial and error before you find something that works well for your brand–but with all of these tips at our disposal, we’re confident you’ll be able to do so!

Now, how do you fill that content calendar? We suggest a video-first digital marketing approach!

Want to see how RESLV can help you drive results?

Drop us a line to see how.

man watching videos on his laptop

3 Reasons to Put Video First in your Digital Marketing Strategy

Why you should put video first in your digital marketing strategy.

Video is one of the most effective ways to enhance your digital marketing efforts. With a growing number of consumers turning to video content it is important that brands are able to not only keep up with this trend, but make sure they’re ahead of it. RESLV, video agency, shares three reasons why you should put video first in your digital marketing strategy.

Reason No. 1 – Video is favored by consumers

Video is favored by consumers. According to a recent study, 70% of consumers prefer video over other web content types like static images or text (HubSpot).

  • Shareability: Video is more likely to be shared. The same study found that 68% of consumers would share an online video via email or social media compared to the mere 11% who would share an image.
  • Engagement: Video is more likely to be watched in its entirety than any other type of web content. While 94% of people watch at least part of the video they click on, only about 30% read through even half the text that appears on a page before giving up and scrolling past it entirely!
  • Memorability: Video is more likely to be remembered after viewing than any other type of web content. In fact, 80% say they remember what they saw in online videos two months after watching it (compared with 57% who remember what they read). And 50-60% say they remember what was said in videos four months later (compared with 26-27%).

Reason No. 2 – Video is favored by search engines

When search engines scan your website, they look for content that is relevant to the user’s query. They do this by analyzing the text on your page and then evaluating how well it matches up with what the user typed in their search bar. 

Video is favored by search engines because it can be more engaging than text-based content which makes for a better user experience—and ultimately drives more traffic to your site as a result. Because videos are more engaging than plain text, they offer a more dynamic way of answering questions that users have about your business and products quickly. That means they’ll spend less time searching around on Google before landing on your website.

Reason No. 3 – Video drives ROI

Video is a great way to engage your audience, convey information, build trust, and generate leads. In fact, video drives ROI with nearly 90% of marketers who use video stating that they see an increase in conversions on a lead-generating campaign (HubSpot). And now is the time to double down on B2B lead generation. According to a recent article from Entrepreneur.com, many marketers are winding down their lead generation strategy to take a break from heavy marketing — but now is the perfect time to target the individual winners in the business world and get ahead for a better Q1. But it’s going to be harder to convert prospects and B2B marketers will need to be more competitive to reach the decision makers — stand out in the lead generation race with a video that engages, explains and converts.

Conclusion

We’re in an age where consumers have more access to information than ever before. If you want your brand to stand out among the crowd, then a video first marketing strategy should be your top consideration as you plan for 2023. Video is the most effective way for businesses to tell their story, engage with customers, build trust, and market themselves and consumers aren’t the only ones preferring video. Keep these 3 reasons in mind as you consider your digital marketing strategy and soon enough your content strategy will be attracting more leads than you ever thought possible!

Want to see how RESLV can help you drive results?

Drop us a line to see how.

Avoid Banner Blindness in your Digital Advertising

“Banner Blindness” has been a problem in digital advertising for years.

When you think of banner blindness, you probably picture a person scrolling through social media or reading emails while your banner ad is displayed in their peripheral vision. While that’s an accurate description, it doesn’t capture the full scope of the problem: banner blindness is more than just being distracted by something other than an ad—it’s being completely unaware that an ad was even there in the first place.

Less people clicking on ads is creating frustration within digital marketing teams. Digital marketers are already feeling the stress of constantly creating lead generating assets. This behavior has become so common among consumers that advertisers have had to find new ways to get their attention. 

Digital marketers work harder to gain attention from users that are distracted and overloaded with content.

Digital marketers are competing with an abundance of content with users who have a low attention span. The result is less clicks, less awareness, and less brand impressions. The only way to really break through the noise and minimize banner blindness is with video marketing. Video is more likely to capture attention because it’s richer in information and context then static content like text or images (especially when you consider how much time people spend on their phones). When done right, video can also provide information that’s more useful than what would be conveyed in written form alone; something important for many brands trying to reach consumers online today where they’re bombarded by so much content everyday (think: Twitter feed).

Video marketing has proven effective because it engages audiences in a way that display ads cannot; people tend not to ignore videos when they’re on their phone or computer screen (unlike with webpages), and they can be easily shared across social media platforms for additional exposure.

Video content needs to be better than “good enough” to capture your audience.

Good enough video content doesn’t stand out like great video content. Don’t skip corners on quality production value, make your video marketing dollars work harder for you. In order for this strategy of online video marketing to work, it’s critical that your videos are engaging, creative, informative, and entertaining but they also need to generate leads. RESLV offers a great solution for creating videos like these. We help businesses create videos that they can use on their website, social media channels, and digital advertising platforms so they can give users a more engaging experience. Our goal is to help you create amazing content for your business or brand that leads to results and combats banner blindness. 

Want to see how RESLV can help you drive results?

Drop us a line to see how.

healthcare

Did You Know Series: Healthcare Video Content Creates Digital Relevancy

Healthcare Video Content Leads to Digital Success

It shouldn’t be a secret that videos are wildly popular across all industries and customer demographics. Why? Videos are easy to digest, engaging, and simple for organizations to leverage for digital marketing. But forget popularity for one second, because video content is crucial for the healthcare space. To educate your audience, strengthen culture, and connect with stakeholders.

Healthcare organizations shouldn’t just think about videos in a vacuum, they are also an important component to your digital strategy. The more videos you have the more users will click on your content. The more users click on your content, the more your search relevancy increases on Google. What does this all mean? It means that your healthcare brand will be found more readily across digital platforms.

4 Reasons Your Healthcare Brand Should Invest in Video:

Content wins. But do users really have the time and the attention span to read three to five minutes of text? These days, video content is digested at a much more rapid pace. With video social platforms like YouTube, Instagram Reels, and TikTok, it is important to reach your audience at the point of search. In other words, reach your audience where they already are engaging — with video.

  1. Attract. Video content works to attract prospective patients, new hires, and other audiences that you might not have reached otherwise.
  2. Engage. With so many users swiping through content at a rapid pace, video content is more likely to engage with your target audience increasing the opportunity for your full brand message to be seen and heard.
  3. Convert. Reiterate your call to action on screen. Within your video content share with your target audience what you’d like them to do. Whether it’s to follow you on a social platform, click on a button for more information, fill out the contact form, or to watch the next video in your content series. Either way, you have a captive audience to capitalize on.
  4. Retain. As mentioned above, the more video content you produce and publish the more users will click and connect. All part of a video strategy to retain new patients, new employees, new audiences as a direct result of posting engaging video content.

Learn how RESLV can take your healthcare video storytelling and digital relevancy to the next level. For more healthcare related video content case studies, please click here.

Want to see how RESLV can help you drive results?

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Steve at the Emmy Awards for Storytelling

Experienced Storytelling Results in Emmy® Awards

What’s New with RESLV | Emmy® Award Winning

As a Cincinnati video agency, RESLV regularly submits content to the The Ohio Valley Emmy® Awards and this year we were rewarded for our experienced storytelling. We were the proud recipients of three (3) nominations and two (2) Emmy® awards at this year’s Ohio Valley Chapter’s 58th Emmy® Awards Gala that took place at the end of July in Columbus, Ohio.

What are the Ohio Valley Chapter’s 58th Emmy® Awards?

The Ohio Valley Chapter of the National Academy of Television Arts and Sciences is dedicated to the advancement of the arts and sciences of television. RESLV won two (2) Emmy® awards which reflect each person’s craft in the creation of public affairs program: Brent Spence Bridge Cincinnati | Tragedy on the Ohio, and a public service announcement video: UC Health: Nurses Week. Our experienced team includes Scott Thompson for his Direction, Steve May for Video Production, and Kyle Breitenstein for Editing, each one an integral part of the impactful storytelling in each video.  

We’d like to thank the Academy

While this is true, we’d also like to thank our clients again for their trust in our storytelling and ability to bring their stories to life. We wouldn’t be here today without the confidence and support that enabled us to create such meaningful content. Stay tuned for next year’s submissions as we’re really cooking up some great storytelling videos this year.

One last thing, we mentioned a fun surprise to watch out for on our social media channels. Don’t remember, check it out here. Our team went to the Emmy® awards in style. Matching style. And the only thing that matched our yellow chucks better were the Emmy® awards themselves. If you want to see more, hang out on our Instagram account and follow us for more great content on our Facebook page.

Want to see how RESLV can help you drive results?

Drop us a line to see how.

UC Investment Team and RESLV Team together

How to Hire the Right Video Agency

Hiring the Right Video Agency

University of Cincinnati Investment Office manages the university’s endowment assets to support current and future Bearcats. They help fund scholarships, research, prospective faculty hires and new opportunities for students. This is a smart team, but what this team doesn’t know is how to create an impactful brand video. Why would they need to know when they can hire a video agency like RESLV that will partner with them and be an extension to their team.

Karl Scheer from University of Cincinnati Investment Office giving rave review about RESLV video agency

Convey a Brand Message With Video

There are many reasons to hire a video agency. Here are the three main reasons that many client partners want to work with RESLV. One, the desire to connect with your audience. Two, having a compelling story the brand and/or organization want to tell. Three, having a complex product or solution that is best explained with a video. With video exponentially growing each year, the list of reasons goes on and on. Specifically in the case with University of Cincinnati Investment team, they had a complex brand message they wanted to communicate but didn’t know the best way. RESLV worked with Karl and Sam to identify their brand goals, determine the audience, and solidify a through-line message that evokes emotion with prospective targets.

Should Your Organization Hire a Video Agency?

If you or your marketing team are looking for a partner that will help you get a message out to your target audience in a way that you didn’t think was possible, give us a call. RESLV will seek to understand your goals, help clarify your messaging, captivate your audience, energize your digital campaigns that make you stand out from the competition, and fuel your content calendar with video designed for social, email, websites and more. Does that sound like something your organization could benefit from? Give RESLV a call.

Want to see how RESLV can help you drive results?

Drop us a line to see how.

Meet the RESLV Intern | Maddie Agresta

Meet the RESLV Intern | Maddie Agresta

Our new office space is down the street from Xavier University making it extremely convenient for potential internship opportunities to all Musketeers. And the Digital Innovation Film and Television (DIFT) major has been the home for many RESLV interns in our past, present, and hopefully our future. But before you meet Maddie, I’d like to caution that this blog post is not an intern-themed Crosstown Shootout, as we equally love our University of Cincinnati interns as well.

This is actually real! Maddie thought she was only going to PA and then she ended up saving 3 lives at Hoxworth Blood Center

Hello, my name is Maddie Agresta and I am a RESLV summer intern. My hometown is Indianapolis, IN and I am about to enter my senior year at Xavier University. I am majoring in Digital Innovation Film & Television (DIFT) with minors in both writing and studio art.

This internship has been so beneficial to me because I never really considered how the skills that I have learned in the classroom would transfer over into the real world until now. I didn’t know how a business and content agency like this operated or how to anticipate what a client would want out of a final product. This internship has taught me so many technical skills with equipment and post production but also opened my eyes to the business and marketing side of things in ways that I didn’t expect.

Prepping a 4th of July social post with RESLV team. Left to right: Maddie, Molly, Jesy

The team has been so great at answering questions and going into detail about very specific things that I want to know more about. I have taken a deep dive into the world of color grading with Kyle, gone over marketing, website and social media tactics with Jesy and have learned more about professionalism and operations management from Scott to name a few examples. The entire team works hard to allow us interns to learn all that we can from this experience and set us up for success in the future.

I think one of the coolest parts of this internship is the variety of shoots that we get to go on and help make a success. You never know what to expect from our location or who we will capture on camera. My experience with RESLV and the relationship that they have with their clients has been so positive and I have learned so much about other industries and the individual stories that clients have to share outside of just film production. I remember on one of my first ever shoots Steve told me he loves this job because it is an ocean of knowledge an inch deep. That has stuck with me and every shoot that we go on I really feel like I get to learn something new about the world.

Want to see how RESLV can help you drive results?

Drop us a line to see how.

Did You Know Series: Pre-Production

Preparing for Success: The Power of Video Pre-Production

It’s the day of filming, are you ready? Wait, rewind. A successful video shoot begins on day one of planning. Just as the saying goes, “there’s no such thing as bad weather, only unsuitable clothing,” there’s no such thing as a bad shoot when you have the right preparation and the right equipment.

Why Pre-Production Matters for Video Content

When you partner with an experienced video agency, there are no limitations on the story you can tell. Want to tell a human story without the standard cliches? For UC Health Nurses Week, we traveled beyond the hospital to interview kids at home about why they were proud that their parents were nurses. The result: engaging footage that broke through the healthcare clutter.

Is your brand always on the move? Knowing how to prepare a video storyboard and shot list—and having the right equipment to capture each moment with clarity—can make all the difference. For HealthPoint, we custom-built and tested car rigs in advance so day-of-shoot footage flowed seamlessly. While this approach was not the “easy” answer, it definitely was the right one. Trying ideas, testing them in advance, and explaining when an alternate approach will get a better result, that’s the power of experience.

Are you looking for real-life authenticity? An expert video agency understands how the right filming style and props can truly elevate your brand. Maybe you’re like us and are into popular true crime specials on Netflix. If so, we can talk about whether a documentary style could work for you. Or perhaps your brand wants to celebrate decades of company history. Our team has sourced period pieces like old televisions and rotary phones for live reenactments of key moments—adding energy where others may have relied solely on photo stills.

Whatever story you are looking to tell, pre-production sets you up for success from video strategy to filming and post-production.

3 Essential Tips for Video Pre-Production

Kyle Breitenstein, RESLV’s Associate Creative Director / Editor, has boiled down his years of experience into three tips for any brand considering video content:

  1.  Be focused. There are many directions a video can take. The most effective videos are crafted to meet an objective. Come to our kickoff meeting prepared with a list of what you are hoping to achieve, whether that is awareness, sales or any other priority for your organization. Then, we can build a story to drive business results.
  2. Be collaborative. Remember that your knowledge of your company—and our video team’s storytelling and technical experience—are the secret sauce. Both perspectives are needed to craft powerful content.
  3. Be prepared. Interviews can bring interest and humanity to videos. When preparing your list of interviewees, let us know why you chose them, and what space you hope they will fill in your story. When we understand their role in the big picture, we can ask tailored questions to get engaging quotes and genuine expressions on film.

Want to see how RESLV can help you drive results?

Drop us a line to see how.

Meet the RESLV Intern | Kenidi Allen Morris

Meet the RESLV Intern | Kenidi Allen Morris

Being an intern doesn’t just mean you go on coffee runs, take out the trash, or make unnecessary copies of boring paperwork. RESLV video agency gives first-hand experience to all of our interns allowing them the access to handle equipment, learn editing techniques, animation, and more. A RESLV internship is self-motivated and self-driven with an abundance of opportunities. But wait, don’t just take our word for it. Let’s see what Kenidi, current RESLV intern, has to say about us!


My name is Kenidi Allen Morris and I am a graduating senior at the College Conservatory of Music (CCM) in the Media Production department at University of Cincinnati. Before summer started, I happily accepted a position as an intern for RESLV, a video content agency.

When I first thought about starting an internship, I believed that as an intern you were to get coffee and bend at the very whim of your bosses. Boy, I could not have been more wrong! While yes, I’ve been known to get coffee on the occasion (hey, I also work at Starbucks) I’m also getting the most experience I’ve ever had while at RESLV. In school it was always so hard to really get the full experience of creating an entire set and also learning the intricate craft of building a beautiful scene. I’d only ever had practice within my specific concentration, but now I’m able to get my hands on all of the equipment and gain access to all the different positions on set. I picked this industry because I really appreciate what it is to have a team that you get to share your creative experiences with to create content people like to consume.

My summer internship is about halfway over and I can’t believe how much I’ve learned in such a short time at RESLV including my communication skills with high level professionals. The culture at RESLV is designed to make me feel absolutely welcomed and the open-door policy allows me to ask any questions I have without feeling like I might sound stupid. Even on the hottest of days for an outside shoot we can all still make the best of it and take care of one another.

And yes. Jesy really is that great.

Want to see how RESLV can help you drive results?

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What’s New with RESLV | We’ve Been Nominated

What’s New with RESLV | We’ve Been Nominated
Cincinnati-based video agency, RESLV, is humbled to have received three (3) Emmy® nominations recently. For those of you that don’t know, The Ohio Valley Emmy® Awards are a division of the National Academy of Television Arts and Sciences. The Columbus, Ohio division was founded in 1964 and our RESLV team is excited to attend the Ohio Valley Chapter’s 58th Emmy® Awards Gala near the end of July.

While we want to bring home more hardware, this opportunity wouldn’t even be a reality if it wasn’t for our amazing clients that partner with us and trust us to guide them to video content success.

One more thing, the RESLV team has decided to show up to the Emmy® Awards Gala in a specific style. If you’d like to see what we end up wearing that night, please follow us on our social accounts to keep tabs. We promise that we will not disappoint.

Photo capture by RVP Photography and The Scout Guide: Cincinnati

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