Video screenshot of BB Riverboats 360 Video

Innovate in 360

The tree is up, the tap has been filled with Christmas beer, RESLV is ready for the holidays! This week the team took some time to decorate all around the office. Lights were hung and Styrofoam snow coated the floors. Whether you are planning your holiday parties or having intense discussions about elf character design, we wish you all a happy holiday season!

Most people know by now that videos are the new standard for engaging content, but does it always have to be just a standard video? Some of our favorite projects recently have been ones where we can get creative and push the boundaries of visual content. One of these ways is with 360 videos.

You’ve probably started to see 360 videos pop up on your Facebook and Twitter feeds or have even searched it out on YouTube or Vimeo. It’s cool, engaging, and innovative. So why isn’t everyone running out to get their own 360 content made? Well, there are a few different reasons for that. It’s not that 360 videos are extremely hard to film, they are actually quite straightforward and can be shot on a variety of different types of cameras. Maybe you even have a 360 camera on your holiday wish list right now.

But before you go get 360 cameras for everyone on your holiday shopping list, it’s not the filming that’s the difficult part. Where 360 videos start to get tricky is in the editing. If you have seen 360 videos with floating arms coming out of nowhere or objects getting deformed by obvious lines, then now you know it wasn’t the shoot, but a victim of bad stitching software.

If you didn’t already know, 360 videos don’t just come out of the camera in perfect 360 format. They come out in pieces, each shot must be carefully and precisely stitched together by an editor. To cut down on time or money sometimes a stitching software is used, but this is typically where the mistakes happen. To save yourself from an embarrassing instance of people in your video getting cut in half, hire a great editor!

Okay so 360 videos are cool, but where can I show them? Like we mentioned before they integrate really well into social media platforms like Facebook and Twitter. This is great because social media strategies are all about engagement, and 360 videos are inherently engaging! 360 videos get more click-throughs and engagement than a traditional video and those metrics matter most when trying to improve a social media presence.

And 360 videos don’t just have to live online, they can be brought directly to viewers with the use of VR technology at places like trade shows. Which booth do you think everyone is going to go for? The ones with stacks of brochures or the one with the cool VR headsets? I think you know the answer.

So next time you are in the market for a video, think outside the rectangle boundaries and try out 360. If you’re not inspired yet, check out the 360 project we did for the Cincinnati USA Regional Tourism Network:

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Drop us a line to see how.

RESLV Christmas Cookies on table with RESLV pint glass and Christmas ornaments with Christmas tree in background

Happy Holidays

Want to see how RESLV can help gain your exposure?

Drop us a line to see how.

The Children's Home of Cincinnati Rockin' River Fest video production main header, screenshot of finished video

How much work really goes into helping our clients tell their story?

It’s actually quite a lot.

Behind the scenes are fun, and we wanted to share a little bit of what goes into the storytelling process. One of our favorite projects we recently created was The Children’s Home: Together.

The Children’s Home: Together was a ton of fun to work on, and we put a lot of work into this project. Let’s go through the process and we’ll take you step by step using The Children’s Home: Together as a guide.

First, we conceptualize the story. This is not only writing down the idea but sketching it out to in the form of storyboards. There is a lot of thought that goes into every script and storyboard we create. Each of our clients are unique, and our videos reflect that.

While the final shot may look simple, it was the key to getting this video right and took a lot of planning to get perfect. We worked with the kids of The Children’s Home to create hundreds of paintings that were laid out in the pattern of The Children’s Home logo. We spent hours mapping the front yard of The Children’s Home, going out ourselves and marking where each painting needed to go.

We worked with The Children’s Home to create tiles, based on their brand and equity colors. The kids used these tiles to paint their thoughts on what makes up the world around them. Taking weeks to construct and create the tiles took a team. Being able to put ourselves in The Children’s Home story meant more than coming together, but working together to create this story. Our team even got the chance to fill in a few extra boards, see if you can catch them in the final video.

The Children’s Home story goes beyond the paintings created. Working with kids is always a fun experience. We spent a couple days getting to know these kids, and what the world really does mean to them. After a couple of days, we became attached to each and every one of them. Each adding their own special touch to the story.

Finally, check out how it all came together!

Want to see how RESLV can help gain your exposure?

Drop us a line to see how.

Scott Thompson with Ready Rig capturing video of BLINK Cincinnati

BLINK 2017

Did you happen to see us in the crowd?

We were the ones running around with big cameras. Lighting up more than twenty blocks from Findlay Market to the Banks, Cincinnati showcased one of the largest light shows. Making our way through the city, RESLV spent a weekend meeting artists and capturing the interactive art throughout downtown.

BLINK – Luminous Ether from RESLV on Vimeo.