Bockfest Social Media Case Study

The annual Bockfest festival has always been a bit of a ‘hidden gem’ and mostly relied on earned media and word of mouth to share the event with the Tri-State. As organizers, we have been working to grow the festival, which is complicated to do in traditional media due to the uniqueness and funkiness of the event. We partnered with RESLV last year, and they worked tirelessly to capture the sprit of the event through amazing video documentation. They also developed social assets including teaser trailers, animated gifs, and other online content that we have never had before while also sharing those assets through online channels with both organic and promoted posts. The response to these posts outperformed our previous efforts in a big way, and not only helped bring visitors to this year’s festival but also set us up to help promote future years as well.

Steven Hampton
Executive Director – Bockfest

Objective

Raise awareness for the 2019 Bockfest event

Goal

Increase participant attendance

Content created

Cincinnati BockFest Social Strategy animated GIF of Bockfest artwork
Cincinnati Bockfest 2019 Social strategy animated GIF monks a segway

Implementation

Results

Received highest Hermes Creative Award for social media content campaign

57,110

Facebook and Instagram user post reach

31, 751

Post engagements

30, 558

Video views

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