RESLV conducting interview with client, full set, why interviewing is like therapy main header

Why Interviewing is like Therapy.

The core of making a good video is storytelling, and a big chunk of our work is bringing stories out of people in interviews. In theory, a successful interview sounds like an easy, straightforward task. But in reality, it is much like a therapy session: delicate and compassionate, carefully bringing out someone’s truth. That can be hard enough behind closed doors, but it becomes exceptionally tricky when the lights are on and camera is rolling.

So how do we get those stories on film? A good producer is key to getting someone to open up and tell the story they need to tell. But there are some simple techniques to use to help people relax and give detailed answers. First of all, eye contact and active listening is necessary. Simple enough, but not everyone does this instinctively. Just running through the list of questions and expecting something other than stiff, overly prepared answers is a big mistake. And those awkward answers are going to be difficult to work around in editing.

An experienced producer knows how to ask the right questions, dig deeper when they know someone is holding back, and do all of this with compassion – just like a good therapist! Even just asking the right questions isn’t always enough – being a conversationalist and warming your interviewee up with small talk can help them not to freeze up when the cameras are on.

This connection of interviewing to therapy really shines in our videos with ThrivePointe, a counseling services company It was an interesting perspective to have professional counselors respond to our style of interviewing.

When someone is picking their own therapist, it is so important that they connect with that person and feel as comfortable as possible. This is why the storytelling element and ease of the interview was so crucial during production of ThrivePointe’s videos. Not only did the message need to be delivered – but it needed to be delivered in a positive and comfortable way.

We also took over the challenge of completely rebranding ThrivePointe from their website to design elements. This way we could effortlessly connect the vision of the videos to the rest of the company’s look and feel. It was a treat to start from the ground up and elevate this brand even beyond video content.

Check out the results of a great interview in our video for ThrivePointe:

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RESLV #RepOurRegion main header image, video screenshot Cincinnati skyline with RESLV logo and website

This is where we come from. It may be a small city, but it’s got some big vibes! As a video agency,we spend a lot of time capturing the world around us – especially what’s close to home – Cincinnati!

We wanted to share the excitement for our region with everyone else – so we gathered up some of our favorite footage and made a little ‘highlight reel’ for the city. People should know that Cincy is as cool as any other city on the map…so let’s show them! The sights, the food, the people. We’ve got it all right here.

Our Cincinnati region is full of charm, but we’ll let the video speak for itself.

Hopefully we’ve created something that features all the best parts about living in Cincinnati! Of course, we couldn’t fit all of what makes this region great (or the video would be hours long) so let us know about your favorite part of Cincinnati and #RepOurRegion!

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RESLV Look What I Can Do! Why We Don't Use Reels in header image and text, video screenshot film reel and slate as background

Look What I Can Do! Why We Don’t Use Reels

In the production industry a reel is like a resume. Often when trying to hook a client, reels are sent to show off past work and capabilities. But we don’t really like reels. Which is something that tends to set us apart in our field. What makes us different is our core belief that:

Great content is not made through capabilities, it is made through collaboration.

We really believe in this, it’s right there on our website. While we do have the occasional reel when it is necessary (we can’t completely back out of industry norms), we try to avoid these for the most part.

Part of the issue with reels is, just like a resume, they are pretty easy to fake. Anyone can pull something cool from YouTube and stick it in their reel. While this is not as common the higher up and more professional you get there is still the issue that most videos are not created by just one person. An example being: someone who just did a simple edit on a shot can use it in their reel and take full credit. This can be misleading if the beauty of that shot was in the cinematography or lighting, and by putting it on their reel this editor looks like they did some amazing editing magic.

Reels also tend to limit you to your capabilities of the past. By only focusing on previous work, it limits the imagination and creativity that could be achieved through a brainstorming session with a client. Having conversations, and really getting to know our clients is what really allows us to expand our projects into areas we may have never done before. Maybe we haven’t done X, Y and Z. But that doesn’t mean we can’t, and it doesn’t mean we don’t want to. When starting with a blank slate, the creativity and possibilities flow much easier, than if they get trapped by past templates.

Besides the practical reasons we prefer not to use reels, there is an important aspect of this avoidance right in our core values. Collaboration.

The relationship with a client, and that collaboration is often the most important piece to the success of a project. Sure, we have a lot of capabilities, we can create a visually awesome video for you. But it’s when there is collaboration with the client that the creativity comes out, and a video is produced that fits each client effortlessly. The intricacies of that relationship, and how it results in the final product, can’t be easily shown on a reel.

So rather than sending off a bunch of reels showing off the cool stuff we can do, let’s have lunch. Let’s have a real conversation about what you need, and how we can match that need. That way we can create something so much more fitting for you than just a recreation of something from the past.

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RESLV Part of the Community main header image, Cincinnati skyline

Part of the Community

We found the still image above in some extra footage from an old shoot. What’s cool about this shot is that not many people choose to shoot the Cincinnati skyline from this angle. Most people tend to take pictures from the other side. But like many cities, Cincinnati can be explored and experienced from many different angles, it’s never just one way of looking at it.

We may be on the other side of the bridge, but we still consider ourselves a part of the Cincinnati community.  We’ve done a lot of fun work with esteemed Cincinnati businesses, like The Children’s Home and Cincinnati Public Schools. While we work on national projects too, the ones in Cincinnati remain important to us.

We have been Momentum Investors for Cincinnati USA Regional Chamber for two years now. They do a great job elevating the Cincinnati community and we are happy to be a part of that. As RESLV grows, we still want to stay a part of this community. So stop by and say hi next time you’re on the other side of the bridge!

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RESLV Hello RESLV main header image, video screenshot of Scott Thompson and Nick Shell

Hello RESLV

We wanted to take a moment to properly introduce ourselves to the world. We are guessing that most people reading this right now probably already know us, and most likely have chatted with us in person at some time. But if you’re new here, welcome! And if you think you already know us like family, then let us (re)introduce ourselves, and maybe teach you something new about RESLV.

Respect or Relevant? Empathy or Elevate? Why RESLV and not RESOLVE? We set out make our name mean more than just the word it resembles.

RESLV Core Values from RESLV on Vimeo.

An acronym for our core values isn’t the only reason the name works for us. Let’s take a step back and learn how it all started.

What is RESLV? from RESLV on Vimeo.

When we first sat down to shoot these videos, the initial purpose was to talk about our creative process.

It’s no secret that the gear we use is readily available online for purchase or rent. But an investment in gear is not going to get you that far. It’s our process and how we apply that to our clients, that is what sets us apart.

RESLV Creative Process from RESLV on Vimeo.

In this industry, the creativity and final product often gets to shine. But business is first built on relationships.

Cultivating these relationships leads to brand elevation. What is brand elevation? Let’s watch.

RESLV Elevating Your Brand from RESLV on Vimeo.

Hope you enjoyed getting to know us a little better. Let’s be honest, there’s a reason we are usually behind the camera. But we did it for you!

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Screenshot of Scott Thompson New Years RESLV Resolution

A Look Back

Thank you to everyone who has supported us this past year. We had the opportunity to work on so many cool projects in 2017. We look forward to many more projects to come in the new year!

So to start off the 2018 right we wanted to share some of the team’s New Year’s resolutions, enjoy!

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360 video screenshot of Scott Thompson and Nick Shell while capturing 360 video

A Look Back

The holidays are over and it’s time to start the 2018 grind, but it doesn’t mean we can’t reflect on the past. Check out what we got up to in 2017!

2017 Highlight Reel from RESLV on Vimeo.

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RESLV Christmas Cookies on table with RESLV pint glass and Christmas ornaments with Christmas tree in background

Happy Holidays

The tree is up, the tap has been filled with Christmas beer, RESLV is ready for the holidays! This week the team took some time to decorate all around the office. Lights were hung and Styrofoam snow coated the floors. Whether you are planning your holiday parties or having intense discussions about elf character design, we wish you all a happy holiday season!

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The Children's Home of Cincinnati Rockin' River Fest video production main header, screenshot of finished video

How much work really goes into helping our clients tell their story?

It’s actually quite a lot.

Behind the scenes are fun, and we wanted to share a little bit of what goes into the storytelling process. One of our favorite projects we recently created was The Children’s Home: Together.

The Children’s Home: Together was a ton of fun to work on, and we put a lot of work into this project. Let’s go through the process and we’ll take you step by step using The Children’s Home: Together as a guide.

First, we conceptualize the story. This is not only writing down the idea but sketching it out to in the form of storyboards. There is a lot of thought that goes into every script and storyboard we create. Each of our clients are unique, and our videos reflect that.

While the final shot may look simple, it was the key to getting this video right and took a lot of planning to get perfect. We worked with the kids of The Children’s Home to create hundreds of paintings that were laid out in the pattern of The Children’s Home logo. We spent hours mapping the front yard of The Children’s Home, going out ourselves and marking where each painting needed to go.

We worked with The Children’s Home to create tiles, based on their brand and equity colors. The kids used these tiles to paint their thoughts on what makes up the world around them. Taking weeks to construct and create the tiles took a team. Being able to put ourselves in The Children’s Home story meant more than coming together, but working together to create this story. Our team even got the chance to fill in a few extra boards, see if you can catch them in the final video.

The Children’s Home story goes beyond the paintings created. Working with kids is always a fun experience. We spent a couple days getting to know these kids, and what the world really does mean to them. After a couple of days, we became attached to each and every one of them. Each adding their own special touch to the story.

Finally, check out how it all came together!

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Scott Thompson with Ready Rig capturing video of BLINK Cincinnati

BLINK 2017

Did you happen to see us in the crowd?

We were the ones running around with big cameras. Lighting up more than twenty blocks from Findlay Market to the Banks, Cincinnati showcased one of the largest light shows. Making our way through the city, RESLV spent a weekend meeting artists and capturing the interactive art throughout downtown.

BLINK – Luminous Ether from RESLV on Vimeo.

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