What does RESLV stand for?

RESLV stands for Respect, Elevate, Strength, Listen, and Vision.

How is RESLV different from a video production company?

While RESLV has deep expertise in video production, we think beyond one video as standalone content. As a full-service creative agency, we connect storytelling with marketing strategy, campaign development, digital advertising and distribution. This ensures that every piece of content is designed to support broader business goals, such as audience growth, engagement, and lead generation.

How does good storytelling improve marketing performance?

Storytelling helps brands communicate ideas in a way that is engaging, memorable, and emotionally resonant. When used strategically, storytelling can increase audience engagement, strengthen brand perception, and improve the effectiveness of marketing campaigns across digital platforms.

What makes RESLV different from other marketing agencies?

RESLV takes a strategy-first approach to every engagement, ensuring that creative and campaigns are built with clear business goals in mind. While many agencies focus on isolated tactics, we connect strategy, content, and distribution to create cohesive marketing efforts that perform. We also happen to have a talented, experienced video production team.

From a Miami University Legacy to a National Peacock Premiere Cradle of Coaches – Case Study

Legendary Coaches, Powerful Voices

RESLV is proud to serve as the creative force behind Cradle of Coaches, a feature-length documentary celebrating the extraordinary football legacy rooted at Miami University. This project was more than just a film; it was a multi-year storytelling endeavor capturing the lives, leadership, and legacies of some of the greatest coaches in football history.

A project of this scale required more than cameras—it required access, trust, and deep relationships. RESLV worked tirelessly to cultivate and coordinate high-profile interviews that bring authenticity and authority to the Cradle of Coaches documentary. Through careful outreach, personal connections, and creative persistence, we’ve opened doors to conversations that might otherwise have remained closed.

Streaming exclusively on Peacock | Premiered August 17, 2026

Watch on Peacock

The Purpose

Miami University’s Cradle of Coaches is one of football’s most influential coaching legacies, but awareness of the story extends unevenly beyond Miami alumni and dedicated football historians. With national distribution secured through Peacock, RESLV and Miami University faced a new challenge: turn a historic institutional story into a timely, culturally relevant launch capable of reaching football audiences nationwide.

The campaign also required coordination across Miami University, Peacock/NBCUniversal, featured coaches and athletes, media partners, event stakeholders and ambassadors while working within announcement and distribution timelines.

Featured Coaches and Voices Include:

Sean McVay – Head Coach, Los Angeles Rams
Lou Holtz – Hall of Fame Coach and motivational legend
John Harbaugh – Head Coach, New York Giants
Chuck Pagano – Former Coach and Defensive Coordinator
Dan Dalrymple – Head Strength Coach, Denver Broncos
Aaron Kromer – Offensive Line Coach, Buffalo Bills
Mike Brown – Owner, Cincinnati Bengals

Ben Roethlisberger – Super Bowl Champion QB and Miami alum
Andrew Whitworth – Super Bowl Champion and NFL Man of the Year
Aaron Donald – Three-time NFL Defensive Player of the Year
Chris Shula – Defensive Coordinator, Los Angeles Rams
Frank Smith – Assistant Head Coach, Minnesota Vikings
Deland McCullough – Running Backs Coach, Oklahoma Sooners
Joe Bowen – Linebackers Coach and Run Game Coordinator, Pittsburgh Panthers

Pictured left to Right: Scott Thompson (Director), Troy Blome (Director of Photography), Sean McVay (LA Rams Head Coach), Jesy Herron (Producer).

Campaign at a Glance

Beginning in August 2024, RESLV combined primary research, including participant interviews, stakeholder input, analytics, and content performance, with secondary research into football history, media opportunities, audience behavior, and seasonal timing.

RESLV led an integrated rollout spanning documentary production, public relations, social media, events, paid media, partnerships, and distribution to introduce one of football’s most influential legacies to audiences nationwide.

Project Leads

Directed by: Scott Thompson, Founder of RESLV

Produced by: Jesy Herron, VP of Client Partnerships at RESLV

In Collaboration With: Alecia Lipton, Director of Media & PR at Miami University

DOCUMENTARY LANDING PAGE

ORGANIC SOCIAL

EARNED MEDIA

78 print, news, broadcast, and radio mentions| 5M+ estimated audience reach | $75K+ estimated PR value

OWNED + EXPERIENTIAL

3,500 landing page views since the Aug. 4 premiere event, which had 700 attendees

STREAMING

12,444,000 minutes / 207,400 hours watched on Peacock from Aug. 17 through Sep. 10.
Cradle of Coaches became the #2 movie on Top 10 Movies Today over Labor Day weekend.

What We Tackled

Documentary Development

Led creative concepting, research, and story arc development

Crafted interview questions and visual treatments to shape a compelling narrative

Managed pre-production logistics including scheduling, scouting, and compliance

Production Across the Country

Conducted 84 interviews with NFL coaches, players, and sports journalists in stadiums, studios, and homes across 26 U.S. cities.

Captured high school football culture and behind-the-scenes footage across Ohio, from all four corners of the state.

Shot game-day atmospheres, practices, and historic locations tied to the Cradle legacy

Cradle of Coaches Production Travel

Marketing & Promotion

RESLV developed teasers, trailers, documentary clips, BTS stories, historical content, countdown assets, participant promos, launch materials and post-release testimonials. Participants, Miami University and affiliated organizations were activated as collaborative ambassadors, extending campaign content through trusted voices and partner audiences.

See: Cradle of Coaches Instagram for additional content supporting the documentary distribution.
Supported university and donor engagement through video brochures and pitch materials
Built and launched dedicated Cradle of Coaches Instagram, Facebook, X, and YouTube channels to grow early awareness and community engagement.
Total Impressions: 2,500,000+
Accounts Reached: 900,000+
Engagement: 100,000+ Interactions
Top-performing posts: Official Trailer, John Harbaugh singing Miami University’s Fight Song, and Sean McVay’s statue

Post-Production & Editorial Strategy

RESLV laid the editorial foundation for Cradle of Coaches. After interviews wrapped and new footage from across Ohio’s high school football culture was captured, our post-production team shaped the narrative framework that brought the story to life.

Organizing and logging hours of interview and b-roll footage

Story arc development and editorial structure

Prepped motion graphic treatments, archival layering, and title design

Planned for original scoring and long-form editing, which began in late 2025

This phase evolved through mid 2026, as we continued to collect the voices and visuals that define this documentary.

Official Teaser

Collaborate with RESLV.

Have questions, ideas, or an interest in bringing this inspiring story to broader audiences? Whether you’re a fan, a storyteller, or a distributor looking for compelling, legacy-driven content, we’d love to hear from you. Prefer email? Reach out directly: [email protected].

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