February 26, 2024
The Best Way to Use Video Content to Support the Buyer Journey
In the world of B2B sales, high funnel velocity—moving potential customers quickly from awareness to a purchase decision—is a crucial metric for marketers. To achieve this, companies must engage and educate prospects effectively at every stage of the buyer journey. Many B2B organizations are still using text content at each phase of the funnel, get ahead of your competition and fight the status quo with a new way to engage your target audience. Video content, with its ability to captivate and convey complex information succinctly, is a powerful tool for achieving these goals. At RESLV, we understand the importance of...
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