Cincinnati Children’s Hospital, a renowned healthcare institution dedicated to pediatric care, received a significant recognition when they were ranked as the No. 1 kids hospital in the nation by U.S. News & World Report. This prestigious accolade acknowledged their exceptional performance in various specialties, including Cancer Care, Diabetes and Endocrinology, Neonatology, and Urology. To celebrate this achievement and create a lasting impact, Cincinnati Children’s Hospital reached out to RESLV, a video content marketing agency known for its creative storytelling and innovative video production, to have a seat at the creative table.
The primary goal of the collaboration was to leverage the #1 in the nation in U.S. News & World Report’s Best Children’s Hospitals 2023-24 rankings and showcase Cincinnati Children’s Hospital as a leading institution in pediatric care, raising awareness among their target audience and the broader public both regionally and nationally. To achieve this, RESLV set out to create a compelling video that would highlight the hospital’s excellence and dedication to better outcomes.
Our team had been working and collaborating closely with Cincinnati Children's Hospital marketing team to better understand the values, strengths, and the unique aspects of their organization. Between competitive research along with reviewing other marketing efforts that had worked in the past, but this achievement overall and in each specialty where they were ranked No. 1 needed to be a big splash for not only Cincinnati Children's Hospital, but the entire region.
The video's script focused on a region of firsts highlighting that Cincinnati Children's has been at the forefront of discovering new treatments that allow us to better care for our patients, intertwined with powerful visuals of doctors, nurses, and support staff working tirelessly to provide the best care possible. Cincinnati Children's Hospital marketing team wanted to see everyone of their nearly 20,000 team members represented in the video.
Once the script was finalized, RESLV's team got to work (quickly) organizing multiple video shoots along with helping to create additional creative assets to help with the overall storytelling. The video aimed to evoke a sense of pride among the hospital's staff, patients, and the wider community, while also instilling confidence in potential patients and their families.
The video was posted on Facebook, Instagram, LinkedIn, and YouTube, making use of each platform’s unique features and audience demographics to target specific user groups. Cincinnati Children’s Hospital also shared the video on internal communication platforms to help share the pride and excitement with the entire staff of nearly 20,000 employees.
The video campaign produced outstanding results, generating a significant positive impact for Cincinnati Children’s Hospital:
The collaboration between Cincinnati Children’s Hospital and RESLV exemplified the power of storytelling through creative video content. By showcasing the hospital’s remarkable achievements and compassionate care, the video touched the hearts of millions, driving engagement, brand recognition, and positive outcomes across the Cincinnati region and beyond. The campaign’s success demonstrated the value of creative storytelling and strategic distribution in elevating the reputation of CCHMC and fostering a sense of community support. Cincinnati Children’s Hospital solidified its position as a leader in pediatric care, leaving a lasting impact on its audience and encouraging continued excellence in the pursuit of better outcomes for children.
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