Miami University, founded in 1809 and located in Oxford, Ohio, is one of the oldest public universities in the United States. Known for its beautiful campus and strong commitment to liberal arts education, Miami University approached RESLV to create compelling video content that highlights its pride points, traditions, and academic excellence. With a focus on storytelling and creative vision, RESLV was tasked with capturing a variety of content over a multi-day shoot. This included academic programs, campus life, athletic achievements, and the charm of the surrounding Oxford community. The resulting video content would be used in digital campaigns, recruitment efforts, and social media to strengthen Miami University’s marketing efforts and drive enrollment.
The main objective of this project was aimed to create a series of compelling and visually engaging videos that authentically showcased Miami University’s core values, academic strengths, and vibrant campus life. These videos became essential assets in the university’s recruitment and marketing campaigns, helping attract and engage prospective students while reconnecting with alumni and other key stakeholders. By capturing the unique campus experience—highlighting the tight-knit community, diverse student activities, and the beautiful surroundings—we provided an immersive glimpse into life at Miami. The videos also celebrated the university’s rich traditions, promoting its long-standing history, pride, and the enduring values that shape its identity. Ultimately, this content plays a pivotal role in strengthening Miami University’s brand presence across digital and social platforms, reinforcing its reputation as a leader in higher education.
RESLV took a strategic, collaborative approach to ensure that the video content authentically captured the essence of Miami University while meeting the specific objectives of the university’s marketing team. Before diving into production, we engaged in an in-depth discovery phase with Miami University’s marketing team. This was crucial in identifying the key themes that would resonate most with prospective students, families, alumni, and the university community.
Our team meticulously planned a three-day shoot and worked closely with Miami University’s internal team to coordinate access to various departments, student talent, and campus landmarks, making the most of our time on-site. We also incorporated FPV drone footage and cinematic shots to elevate the visual impact. While RESLV had a shot list and plan in place, our team remained adaptable ready to capture unscripted moments that would add authenticity and depth to the final content.
We knew that the editing process would be critical in ensuring that the videos told a cohesive story. Our team focused on creating a seamless flow across the series of videos that aligned with Miami University's brand guidelines, emphasizing key messages through thoughtful editing, sound design, and motion graphics. RESLV worked to ensure that the videos would resonate emotionally with viewers, offering them a glimpse into the Miami University experience.
Understanding that Miami University wanted more than just beautiful visuals, our approach was rooted in storytelling and strategic insight, making sure that each video aligned with the university’s long-term goals and brand messaging. Once completed, the video content was delivered with a distribution strategy in mind. RESLV provided Miami University with tailored formats for use across various digital platforms, from social media to email marketing and their website. We also offered guidance on how to best leverage the content to achieve their marketing goals.
By aligning our production approach with Miami University’s strategic objectives, RESLV was able to create powerful video content that didn’t just look great—it delivered measurable results for the university’s recruitment and marketing efforts.
By capturing the pride and tradition that define Miami University, RESLV helped the institution tell its story in a powerful and engaging way through:
Our collaborative approach and creative execution ensured that Miami University’s vision came to life through impactful video content. RESLV’s approach to this project went beyond just producing visually appealing content. It involved a strategic alignment with Miami University’s objectives, resulting in a suite of videos that enhanced the university’s brand presence, celebrated its rich traditions, and provided a genuine portrayal of campus life. The success of this initiative underscores RESLV’s ability to deliver content that drives meaningful results and supports our clients’ strategic goals.
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