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Healthcare Video Content Leads To Digital Success

It shouldn’t be a secret that videos are wildly popular across all industries and customer demographics. Why? Videos are easy to digest, engaging, and simple for organizations to leverage for digital marketing. But forget popularity for one second, because video content is crucial for the healthcare space. To educate your audience, strengthen culture, and connect with stakeholders.

Healthcare organizations shouldn’t just think about videos in a vacuum, they are also an important component to your digital strategy. The more videos you have the more users will click on your content. The more users click on your content, the more your search relevancy increases on Google. What does this all mean? It means that your healthcare brand will be found more readily across digital platforms.

4 Reasons Your Healthcare Brand Should Invest in Video:

Content wins. But do users really have the time and the attention span to read three to five minutes of text? These days, video content is digested at a much more rapid pace. With video social platforms like YouTube, Instagram Reels, and TikTok, it is important to reach your audience at the point of search. In other words, reach your audience where they already are engaging — with video.

1. Attract. Video content works to attract prospective patients, new hires, and other audiences that you might not have reached otherwise.
2. Engage. With so many users swiping through content at a rapid pace, video content is more likely to engage with your target audience increasing the opportunity for your full brand message to be seen and heard.
3. Convert. Reiterate your call to action on screen. Within your video content share with your target audience what you’d like them to do. Whether it’s to follow you on a social platform, click on a button for more information, fill out the contact form, or to watch the next video in your content series. Either way, you have a captive audience to capitalize on.
4. Retain. As mentioned above, the more video content you produce and publish the more users will click and connect. All part of a video strategy to retain new patients, new employees, new audiences as a direct result of posting engaging video content.

Learn how RESLV can take your healthcare video storytelling and digital relevancy to the next level.