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Don’t Keep Making the Same Mistakes with Video

Most businesses don’t have compelling videos. Business owners, sales, and marketing teams know that video is essential for marketing, but they don’t do anything about it. Why? They’re intimidated by the costs and resources required to create professional-looking content. But we’ve got news for you: it doesn’t have to be so hard! In this post, we’ll talk about how easy and affordable it can be when you hire the right video content agency who helps your video work smarter for your brand and impacts your business growth.

Video is a Fundamental Part of the Buying Process

This shouldn’t be the first time you’re understanding this concept. If so, take three minutes to go back to our previous post, “Pick A Video Agency that Understands Content Marketing.” It will be a great refresher as to why video is a fundamental part of the buying process. According to a recent study by HubSpot, 92% of consumers say they prefer watching videos over reading text-based content. And it’s not just because they’re lazy – there are many other reasons why video works so well:

• It makes your brand look professional and trustworthy
• People remember what they see better than what they hear
• It’s easier for people to consume complex information through video

Listen to Andrew Grimes with Newman Digital Strategies, on our Rediscover Your Story podcast talk more about how video is consumed over any other medium. We take a digital deep dive with Andrew as he breaks down the importance of video in your digital marketing strategy.

Businesses Keep Making the Same 5 Mistakes With Video Content

Video content is more than a sales tool. It can be used to build your brand, help you stand out from the competition and reach your target audience. Video helps build trust among your audience because it’s more personal than other types of content, such as articles or photos. I bet if you engaged with this blog post as a video, it would have a different effect on you versus reading it. Hell, did you make it this far in the blog post?

However, many businesses still make mistakes when it comes to creating videos for their business. Here are some common mistakes:

• They don’t think about the right message before they start shooting their video
• They forget that viewers have short attention spans (and get bored easily)
• They don’t consider the point at which users will engage with the video (LinkedIn is a very different platform than Instagram or TikTok)
• They don’t leverage the power of personalization and customization in a video format
• They settle for a large investment only netting one video output, it doesn’t have to cost you $$$ for one 60 second video

Conclusion

If you are done with producing 2-5 videos per year costing you more than an arm and a leg and not seeing the ROI that you’re expecting. It’s time to make a change. It’s time to think about video in a different way than you’ve thought about it before. It’s time to start creating a health relationship between your video content and other creative assets because video is one of the most power tools in marketing. It’s engaging, builds brand trust, and creates an opportunity for your target audience to learn more about what makes your brand and product unique before making any purchasing decisions. It’s time to reach out to RESLV to learn more about how we view video differently than any other production companies.