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Why Does a Video Agency Care about Content Marketing and the Buyer’s Journey?

You thought you were on a video production company blog post and now you’re reading about content marketing. Why would RESLV, a video agency, care about content marketing? We’re in it with clients for the long haul, not just a single video! And as a video agency, our clients and future clients should expect us to be deliberate about the content we’re creating for all their major mediums to meet their user’s at the point of engagement.

By definition, content marketing is a long-term strategy that involves creating and sharing valuable content with your target audience in order to attract, engage, and convert them into customers. A successful content marketing strategy should help you:

• Increase brand awareness
• Generate leads
• Drive sales
• Improve customer loyalty

And this should all be considerations for your video content too!

Understanding the Buyer’s Journey

No matter if you’re B2B or B2C, we’re all H2H (human to human) and understanding the buyer’s journey should be top of mind when choosing your video partner. Our team isn’t just the person behind the camera, we are a team consisting of strategist and digital marketers who will walk you through our process to ensure we capture the right content to support your buyer’s journey. We’ll take extra steps in pre-production to plan for questions that address the following steps:

1. Awareness: The potential customer is aware that they have a problem, but they don’t know what the solution is.
2. Consideration: The potential customer is researching different solutions to their problem.
3. Decision: The potential customer is comparing different solutions and making a decision about which one to purchase.
4. Post-purchase: The potential customer has purchased the solution and is now using it.

Creating Video Content for Each Stage of the Buyer’s Journey

The type of video content that you create should be tailored to the stage of the buyer’s journey that your target audience is in. For example, if your target audience is in the awareness stage, you might create video content that educates them about the problem that they have. If your target audience is in the consideration stage, you might create video content that compares different solutions to their problem or really home in on the benefits of your offer. If your target audience is in the decision stage, you might create video content that provides testimonials from other customers who have used your solution. And if your target audience is in the post-purchase stage, you might create training video content that provides tips on how to get the most out of your solution.

And guess what — with RESLV at the helm of your content marketing strategy, you can get the most out of your video shoot so that we can create all these video deliverables for you without completely depleting your marketing budget.

Conclusion

By taking time in pre-production to better understand the buyer’s journey and create content that is tailored to each stage, you can create a successful content marketing strategy that will help you attract, engage, and convert your target audience into customers with video. Don’t forget that with the right video partner, like RESLV, you can personalize your video content to sweeten the deal in the decision making stage. Our video content offering is essential to any content marketer who is trying to support the sales process and buyer’s journey.