What's New With RESLV Blog

Sometimes, the best stories aren’t the ones you plan but they’re the ones that happen right outside your window.

At RESLV, we believe in the power of storytelling to connect people. Most days, that means working with brands to craft meaningful narratives through video. But this fall, it meant something a little different: a friendly skeleton, two curious kids, and one dad who slid into our DMs.

It all started when Josh, a nearby neighbor, sent us a message on Instagram asking what happened to “the skeleton that used to be in the window.” His two young sons, ages 3 and 4, had been walking past our office—affectionately known as the Firehouse—and always stopped to wave at the life-sized skeleton inside. The boys looked forward to seeing him so much that when they noticed he was missing, Josh reached out to check in.

Touched by their enthusiasm, our team got to work. Within a day, the skeleton was back and this time with a poster in the window that said “Hi Boys!” The smiles that followed sparked something special.

Over the next few weeks, our team turned that simple greeting into a full-on neighborhood friendship. The boys started visiting regularly to see what Bone Jovi (yes, that’s his official name—chosen by the boys themselves!) was up to. Each week brought a new surprise:

• Posters with jokes and riddles to make them laugh.

• Interactive challenges like “Pose of the Week.”

• Name-that-Skeleton which led to the boys naming him Bone Jovi.

And soon, the photos and videos started pouring in with Josh sharing snapshots of the boys grinning, waving, dancing, and laughing with Bone Jovi.

What began as a playful gesture became something more meaningful. It was a reminder that small acts of creativity can bring joy, spark connection, and make even an ordinary workday window feel like a place of wonder.

We’ve always said RESLV helps brands rediscover their stories, but sometimes our favorite stories find us first.

So if you’re ever walking past our Firehouse office, stop by and say hi to Bone Jovi. Chances are, he’s already waiting to wave back.