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Video First Digital Marketing Strategy
November 1, 2022
3 Reasons to Put Video First in your Digital Marketing Strategy
Why you should put video first in your digital marketing strategy.
Video is one of the most effective ways to enhance your digital marketing efforts. With a growing number of consumers turning to video content it is important that brands are able to not only keep up with this trend, but make sure they’re ahead of it. RESLV, video agency, shares three reasons why you should put video first in your digital marketing strategy.
Reason No. 1 – Video is favored by consumers
Video is favored by consumers. According to a recent study, 70% of consumers prefer video over other web content types like static images or text (HubSpot).
Shareability: Video is more likely to be shared. The same study found that 68% of consumers would share an online video via email or social media compared to the mere 11% who would share an image.
Engagement: Video is more likely to be watched in its entirety than any other type of web content. While 94% of people watch at least part of the video they click on, only about 30% read through even half the text that appears on a page before giving up and scrolling past it entirely!
Memorability: Video is more likely to be remembered after viewing than any other type of web content. In fact, 80% say they remember what they saw in online videos two months after watching it (compared with 57% who remember what they read). And 50-60% say they remember what was said in videos four months later (compared with 26-27%).
Reason No. 2 – Video is favored by search engines
When search engines scan your website, they look for content that is relevant to the user’s query. They do this by analyzing the text on your page and then evaluating how well it matches up with what the user typed in their search bar.
Video is favored by search engines because it can be more engaging than text-based content which makes for a better user experience—and ultimately drives more traffic to your site as a result. Because videos are more engaging than plain text, they offer a more dynamic way of answering questions that users have about your business and products quickly. That means they’ll spend less time searching around on Google before landing on your website.
Reason No. 3 – Video drives ROI
Video is a great way to engage your audience, convey information, build trust, and generate leads. In fact, video drives ROI with nearly 90% of marketers who use video stating that they see an increase in conversions on a lead-generating campaign (HubSpot). And now is the time to double down on B2B lead generation. According to a recent article from Entrepreneur.com, many marketers are winding down their lead generation strategy to take a break from heavy marketing — but now is the perfect time to target the individual winners in the business world and get ahead for a better Q1. But it’s going to be harder to convert prospects and B2B marketers will need to be more competitive to reach the decision makers — stand out in the lead generation race with a video that engages, explains and converts.
We’re in an age where consumers have more access to information than ever before. If you want your brand to stand out among the crowd, then a video first marketing strategy should be your top consideration as you plan for 2023. Video is the most effective way for businesses to tell their story, engage with customers, build trust, and market themselves and consumers aren’t the only ones preferring video. Keep these 3 reasons in mind as you consider your digital marketing strategy and soon enough your content strategy will be attracting more leads than you ever thought possible!