AI in Content Marketing: Why It’s the Jelly, Not the Whole Sandwich

March 11, 2025

AI in Content Marketing: Why It’s the Jelly, Not the Whole Sandwich

Using AI in content marketing? Don’t rely on AI alone. AI is a powerful tool, but it’s not a replacement for human strategy and creativity. Think of content like a peanut butter and jelly sandwich—AI is the jelly, adding value and efficiency, but without the bread (strategy) and peanut butter (creativity), it’s just a sticky mess (plus, what monster just eats jelly out of a jar?). Let’s break it down: The Bread: Human Strategy Holds Everything Together Great content starts with a foundation—just like a sandwich needs bread. Human strategy sets the goals, audience insights, and direction needed to make...