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Driving Donations for Hoxworth | Live Action Branded Content

February 22, 2022

Driving Donations for Hoxworth | Live Action Branded Content

Follow the blood: driving donations for Hoxworth Hoxworth Blood Center at University of Cincinnati has been a local institution since 1938—making it the second oldest blood center in the United States and an internationally-recognized leader in transfusion medicine. But despite its longstanding impact and name recognition, many in the community weren’t clear on how donation works. People often asked: “What happens to my blood after donation?” Live Action Video Tells the Step-by-Step Journey from Donor to Recipient When Hoxworth asked RESLV this question, we imagined high-energy, branded content that reveals each step of the journey from donor to recipient. By...

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